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March 26, 2025
Trademark strategies for new brands: Balancing time, cost and risk when clearing new marks
Speakers
As businesses evolve, brands often need to evolve as well. Whether due to evolving consumer behavior, merger and acquisition or just a need for a trademark refresh, establishing a new brand identity presents a range of potential risks. The global nature of business amplifies the challenge, increasing the complexity of trademark clearance decisions.
In this informative webinar, our experts share their real-world insights on potential missteps to avoid when launching a new brand while offering practical tips for mitigating trademark risk within today’s tight timelines and budgets.
Key topics include:
- Common missteps during clearance that can lead to increased brand risk
- Search strategies to reduce risk efficiently and effectively
- Trademark filing strategies with a view toward long-term enforceability
- The importance of confidentiality when establishing a new brand
- The role of technology in trademark searching and protection
