Market Access and Commercialization
Accelerate your path to patients
Driving commercial excellence in a rapidly changing market
The answers you need in one place using the market access solutions you can trust
Streamline your managed markets data and insights
Secure and optimize market access
Drive commercial excellence
Clarivate commercial intelligence
Tailored solutions, backed by deep expertise in drug commercialization and healthcare, support your commercialization strategy and set you up for success
Unmatched expertise at your service
30 years growing our deep domain expertise
Industry’s most accurate and comprehensive data
Integrated healthcare data comprised of claims and EHR, affiliations, formulary, health plan survey data and more
Advanced methodologies, practical applications
Advanced analytics capabilities including advanced survey and statistical analyses
Tailored solutions, backed by deep expertise in drug commercialization and healthcare
Support your commercialization strategy and set you up for success
Maximize uptake at launch
80% of products that meet or beat launch forecasts continue that trajectory in subsequent years.
Secure and optimize market access
Half of commercial launch failures are due to limited market access.
Adapt to shifts in stakeholders
How and whom you’re engaging has changed rapidly, and the winners will adapt to needs across stakeholders, using data to focus outreach and selling.
Our offering in numbers
100%
of population enrollment data by coverage type - US Market access
2.4m+
practitioners and their affiliations across 5400+ health systems
6k+
U.S. Hospitals’ diagnosis and procedure data
How we help
Market sizing and access journey
- Determine the size of your market and location of your addressable population
- Describe your segments and their healthcare experience, pain points, care perceptions and cost burden
- Identify what is preventing patients from accessing treatment and how you can remove barriers to access
Access landscape
- Visualize the access landscape and the impact of policy and other dynamics on the market
- Anticipate what is coming next, including how the access environment will evolve over the next 1-2 years
- Identify the market access macrolevel trends that are likely to impact successful launch and uptake
- Evaluate payer perceptions of the disease burden and unmet needs in treatment
- Simulate the likely coverage and management scenarios for the asset
- Determine if you have restricted access and how your access compares to that of your competitors
Account segmentation and regional profiling
- Anticipate management of the asset by key payers, IDNs and healthcare systems based on their specific market conditions
- Navigate complex connections of IDNs, physician groups and payers at the hyper-local level
- Identify your customers who will serve as the greatest opportunity or barrier for access
- Determine the key value drivers that will shape stakeholder decisions
- Prioritize and strategically engage key customer accounts
- Implement local tactics to ensure market access
National and local reimbursement and coverage
- Secure favorable reimbursement at national and local levels
- Anticipate when a shift in a health plan formulary limits your addressable market
- Locate the best area of focus for your marketing, sales and contracting efforts to increase access
Pricing and contracting
- Optimize your launch sequence and price bands
- Develop and govern pricing strategies
- Navigate cost containment hurdles globally
- Negotiate managed entry agreements, including innovative pricing
Outcomes and value proposition
- Generate the evidence and outcomes you need to establish product value by various stakeholder types
- Develop your global value proposition and dossier
- Tailor your value proposition and dossier by stakeholder types and regions
Commercial targeting and pull-through
- Optimize your targeting to ensure you’re focusing efforts on the regions, accounts and stakeholders impacting your brand success
- Tailor your messaging by stakeholder type
- Leverage favorable formulary in sales calls
- Prepare your account and sales reps for effective conversations
Multichannel planning
- Design and produce materials to communicate benefits and value for commercial launch – across the most appropriate communicate channels for the target audience
- Determine the ideal channel mix and where to prioritize investment
- Engage with your target physicians on the channels they are using
- Personalize your approach (channels and content) for the best engagement by determining the content that resonates most with patients and caregivers across the patient journey
- Anticipate the emerging digital technologies to effectively reach your patient base
- Drive adherence to your product by identifying the tangible or emotional reasons behind treatment decisions and drug switching
- Identify the key influencers and stakeholders in your therapy area and leverage them to drive awareness or influence behavior
Our solutions
Accelerate your path to patients with Market access intelligence
