Integrating patient centricity into the Menarini mature brand strategy for commercial excellence
Finding novel ways to generate fresh evidence for mid-lifecycle assets
Menarini partnered with Clarivate to enhance patient centricity for its established brands in the Asia Pacific region, driven by industry challenges to generate fresh real-world evidence and engage physicians effectively. By employing a validated patient journey mapping framework, they identified key gaps in care and opportunities for better patient engagement.
This approach integrated behavioral and emotional aspects of the patient journey, allowing Menarini to provide more personalized patient and HCP support. As a result, they improved patient outcomes and increased brand awareness in APAC, setting a new standard for integrating patient needs into commercial planning and demonstrating the value of a patient-centric approach in the life sciences and healthcare industry.
Key Questions Answered:
- How can life sciences companies generate new evidence to re-engage physicians for established brands?
- What are the key gaps in the patient journey for chronic pain, and how can they be addressed?
- How can patient centricity be effectively integrated into commercial planning to enhance patient care and brand recognition?
- How can a life sciences company support healthcare providers and patients along the care journey?
- What impact do behavioral and emotional factors have on patient journeys and treatment outcomes?
- How can companies personalize their messaging to cater to diverse patient profiles with varying needs?
